INTRO

AWeber and GetResponse are two of the most well-known names in the email marketing world, and with good reason. These two online tools make it easy to design and send customized emails to your customers and subscribers, allowing you to grow your subscriber list and increase sales over time. So which tool should you choose? This AWeber VS GetResponse comparison will help you decide which platform is right for your business and show you how they stack up against each other in terms of features, pricing plans, customer support and integrations.

KEY FEATURES

Excellent products stand out from ordinary ones based on the features they posses. Let's look at the features offered by AWeber and GetResponse.

Email Templates:

With GetResponse, a template can be created from scratch or pre-built templates can be used for email campaigns.

Like GetResponse, AWeber offers a larger library of more than 700 email templates. There are many more pre-built email templates in AWeber than in GetResponse. In addition to the pre-built templates, you also have the option to create your emails from scratch.

There is drag and drop editor in both AWeber and GetResponse which allows you customise the pre-built email templates according to your requirements e.g. background colours can be changed, you can update your buttons, or add social media tags. There is currently no option available to add social media buttons in AWeber, which is a bit disappointing.

In both AWeber and GetResponse, the pre-built email templates can easily fit any device (smartphones, tablets, PCs, etc).

AUTOMATION

Both AWeber and GetResponse offer convenient autoresponders options and more complex automation.

It is simple to set up an autoresponder in GetResponse. This can be achieved by clicking on Create an autoresponder and choose the name and due date and time that you think work best for you.

GetResponse’s Autofunnel feature can also be used to create an autoresponder. This includes list-building funnels (to grow and nurture your audience), ready-made and automated sales funnels (to sell your products and services)and webinar funnels (to share and monetize your expertise).

With GetResponse’s predesigned professional scenarios, you can launch funnels in less than no time, this includes signup page, order form, follow-up email, confirmation email, and much more.

Each scenario produces very high-quality designs, images and professional sales copy.

In addition to the above, with GetResponse, ultimate automated workflows based on time intervals can be set up (for example, a welcome can be sent 10 minutes to new subscribes following a subscription to your page) or triggered based on the subscribers’ actions or data.

AWeber also has simple automation functionality which makes it easier for you to get in touch with your audience and grow your business. However, AWeber appear to have reduced automation options compared to GetResponse.

With AWeber you can quickly build some splendid autoresponders, but GetResponse offers a slightly more advanced tools in this regard.

SEGMENTATION

Segmentation enables you to split your subscribers into different categories so that specific messages can be sent based on their requirement.

GetResponse segmentation feature is more efficient than some big players.

With GetResponse, personalised emails can be sent at the same time to all your created segments by simply ticking the relevant boxes before the email is sent.

You can create segments in GetResponse based on your subscribers geolocation, presence in autoresponder cycle, webinar participation, subscription date, custom field data, last message date etc.

There is basic CRM tool available with GetResponse which enables you to track customer activity and manage your sales pipelines.

However, to benefit on the personalised marketing and other advanced features, an upgrade to GetResponse’s expensive offerings is required.

AWeber also offers fantastic segmentation functionality.

Like GetResponse, AWeber allows you to create segments based on subscribers’ real-time activities, tags, and custom fields.

PRICING & SCALABILITY

Lets look at the pricing and how scalable GetResponse and AWeber are to their users.

GetResponse Pricing and scalability:

GetResponse’s pricing varies with subscribers list size. For a list with up to 1,000 contacts, the pricing structure is as follows:

Basic — $15 per month. Send emails and build an engaged contact base.

Plus — $49 per month. Offers everything in Basic plan. Also has features to help generate leads, sell products and grow your profits.

Professional — $99 per month. Offers everything in the Plus plan and other advanced features such as unlimited custom workflows, unlimited automation builder, unlimited sales, webinars for a maximum of 300 attendees, and webinar funnels.

Finally Enterprise plan is available for companies/people with 100,000 or more subscribers. This plan is customised offering solutions tailored to your needs and pricing starts from $1,199/month.

AWeber Pricing and scalability:

AWeber’s pricing is easier to comprehend than GetResponse’s, as AWeber offers the same features to its users regardless of their monthly fee. The monthly fee is dependent on the number of subscribers, and not additional features.

AWeber has the below five packages:

$19/month for up to 500 subscribers

$29/month for up to 2,500 subscribers

$49/month for up to 5,000 subscribers

$69/month for up to 10,000 subscribers

$149/month for up to 25,000 subscribers

REPORTING & METRICS

Let us analyse AWeber and GetResponse offerings in terms of tracking your subscribers real-time activities and statistics.

In GetResponse, subscribers’ real-time activities and statistics such as open rates, click rates, unsubscribes can easily be tracked.

With GetResponse you can see which email clients (Yahoo, Gmail, Outlook or Hotmail) your subscribers use to check out your campaigns.

AWeber, also has some decent reporting choices.

In AWeber you can look at Daily New Subscribers, List Opens Over Time, Broadcast Percentages, Opens Over Time, Clicks Over Time, Subscribe Method, Countries, Area Code, and much more.

You can track which email generates more ROI, open rates, click rates, who makes the purchase, and who are your most valuable customers with AWeber.

In terms of email analytics, GetResponse has more powerful features especially in automation.

CUSTOMER SUPPORT

Before deciding on what email marketing tool to buy, it is important to know the Customer service support provided by both AWeber and GetResponse.

GetResponse provides 24/7 email support and chat to its users. In addition to this, the platform provides a lot of podcasts, useful videos, blogs, guides if you’re more like a DIY person and infographics.

However, phone support is available only to users with the Enterprise suite, with minimum monthly fee of $1,199 and is certainly not for everyone. So those below the Enterprise tiers do not benefit from phone support service by the GetResponse customer support team.

Whereas AWeber provides to all its users 24/7 live chat and offers email, and you can phone their customer support team Mondays to Fridays during business hours.

AWeber also makes available a knowledge base, video guides and webinars so that you can learn the basics about the software.

EASE TO USE

Both tools are designed to be used for marketing in order to drive sales.

However, it is vital to know how user friendly any software package is; which is why it has to look good, easy to use and work efficiently.

With GetResponse, email campaigns can easily be created, you can import contacts, set up autoresponders and view reports and analytics. Even if you are a beginner, you can easily do all the basics of email marketing.

AWeber is not as easy to use as GetResponse, but the dashboard gives a straightforward and clean overview of your subscribers and recently sent newsletters.

CONCLUSION

Based on the above comparison of AWeber against GetResponse, I hope the above helps you choose the marketing tool suitable for your business. If you have any queries please do not hesitate to ask us using the contact us section.

Please note that we have included affiliate links on this post that we generate commissions for promoting the products.

To signup to either GetResponse or AWeber, please click to my affiliate links below.

Click Here to Sign Up for GetResponse : https://www.getresponse.com/?a=VQRKYRPJEM (GetResponse homepage)

Click Here to Sign Up for AWeber for free: https://www.aweber.com/easy-email.htm?id=531284

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